This diploma thesis was created for a four-star-hotel located in South Moravia. The thesis explores and evaluates the current situation at the hospitality market and the hotel services. A part of the theis is a marketing research focused on customer satisfaction. The aim of the work is to set a marketing strategy and proposals that would lead to higher occupancy and earnings.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223797 |
| Date | January 2013 |
| Creators | Janderková, Šárka Jana |
| Contributors | Přibyl,, Martin, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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