This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224429 |
| Date | January 2014 |
| Creators | Rygl, Tomáš |
| Contributors | Přibyl,, Martin, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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