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Návrh marketingového mixu / The Proposal of Marketing Mix

This diploma thesis deals with marketing mix of jewelry online store. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces jewelry online shop and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to increase orders in online store.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241535
Date January 2016
CreatorsEkerová, Jana
ContributorsDostálová, Šárka, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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