The first section contains a literature search dealing with relevant topics. Primary data were obtained from structured interviews with mayors of municipalities of Lipno. Secondary information was drawn from the literature and many websites of Lipno. In the practical part was prepared a complete analysis of the supply of tourism services. Next was drafted analysis of internal and external environment of Lipno, using SWOT analysis. Based on the analysis and primary research was prepared an optimum development plan of Lipno. Part of the development plan is costing the selected development measures. Recommendations made in developing the plan should lead to the development of tourism in Lipno, and to increase the competitiveness of Lipno.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174298 |
| Date | January 2014 |
| Creators | HAČKOVÁ, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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