The Master’s thesis deals with the evaluation of the marketing mix of the specific business subject. It compares teoretical knowledges of the individual elements of the marketing mix with the reality. It analyses internal and external subject’s environment and it evaluates the questionnaire survey focused on the found problems of the individual elements of the marketing mix. The result is proposal fot the improvement of the current status of the marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234801 |
| Date | January 2016 |
| Creators | Nevrlá, Lenka |
| Contributors | Zdražil, Tomáš, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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