Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17228 |
| Date | January 2008 |
| Creators | Šímová, Radka |
| Contributors | Dvořák, Jiří, Ezrová, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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