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Strategický rozvoj společnosti VKS Pohledští Dvořáci a.s. / The Strategic Development of the Company VKS Pohledští Dvořái a.s.

Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162241
Date January 2011
CreatorsHniličková, Kristýna
ContributorsOdehnalová, Jitka, Najmanová, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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