This thesis deals with the development of IMJS s.r.o. company using franchising. The content of the thesis is the definition of theoretical basics dealing with the franchising type of business and individual analysis. After that the analysis of the current state of the company and the strategic analysis and the internal and external environment of the company are compiled. Then on in the practical part the pilot franchising concept of the company is created based on the analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318312 |
| Date | January 2017 |
| Creators | Malá, Barbora |
| Contributors | Šimara, Jan, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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