The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416799 |
| Date | January 2020 |
| Creators | Hudec, Martin |
| Contributors | Chlebovský, Vít, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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