The diploma thesis deals with the creation of a business development strategy in the field of remote water readings. Based on the analysis of the external and internal environment, weaknesses and strengths as well as opportunities and threats are identified, which are arranged in a SWOT matrix. With the help of critical analysis, a proposal for a company development strategy is developed, the implementation of which is to improve the company's position on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442889 |
| Date | January 2021 |
| Creators | Nekudová, Nikola |
| Contributors | Putnová, Anna, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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