The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442997 |
| Date | January 2021 |
| Creators | Remer, Tomáš |
| Contributors | Koráb, Vojtěch, Veselý, Josef |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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