The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222105 |
| Date | January 2009 |
| Creators | Němcová, Marie |
| Contributors | MBA, Karel Fiala,, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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