My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company Spa Hodonín with the aim of recognition, if the company attaches sufficient importance of acquiring and analysis of information concerning a customer satisfaction. Practical part is furthermore focused on propsal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222390 |
| Date | January 2009 |
| Creators | Sýkora, Milan |
| Contributors | Kubátová, Andrea, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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