The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223166 |
| Date | January 2011 |
| Creators | Kvapil, Antonín |
| Contributors | Ing.Vladimíra Tomková, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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