The Master's thesis is focused on analysis of internal and external environment and evaluation of current situation of recently established company Medicomfort, s.r.o.. Proposal for improvement of marketing strategy is constructed, based on discovered information.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223410 |
| Date | January 2012 |
| Creators | Sztefková, Michaela |
| Contributors | Kobe, Pavel, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0013 seconds