Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223788 |
| Date | January 2013 |
| Creators | Peterková, Monika |
| Contributors | Veselá, Jitka, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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