This thesis deals with marketing mix of sportbar Sportbar´s Herna. Thesis is crated in parallel with practice. There are suggested parts of company marketing strategy with emphasis to marketing mix. Market analysis is made primarily by questionnaires and analysis of the target segment of the addresed people.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224002 |
| Date | January 2013 |
| Creators | Čtvrtečková, Petra |
| Contributors | Klubrt, Josef, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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