This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234769 |
| Date | January 2016 |
| Creators | Hájková, Kateřina |
| Contributors | Langer, Tomáš, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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