I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222111 |
| Date | January 2009 |
| Creators | Lašáková, Petra |
| Contributors | Hladíková, Kateřina, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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