The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360154 |
| Date | January 2017 |
| Creators | Mrkvová, Klára |
| Contributors | Neumaierová, Inka, Hájek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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