This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113364 |
| Date | January 2009 |
| Creators | Bednářová, Zuzana |
| Contributors | Luštický, Martin, Šanc, Karel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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