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Rozbor nástrojů marketingového mixu ve společnosti Wienerberger, a.s. / Analysis of the Marketing Mix in Wienerberger, a.s.

The aims of the thesis is marketing ananlysis in selected company with a view to markteting communication, creation the SWOT analysis and draft of marketing innovation into the future

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12052
Date January 2009
CreatorsSkorunková, Monika
ContributorsKozlová, Taťána, Heřmanová, Simona
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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