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Strategická analýza podnikatelského záměru / Strategic Analysis of a Business Plan

The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197069
Date January 2011
CreatorsSvoboda, Jan
ContributorsDvořák, Jiří, Trachta, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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