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Diplomový seminář / McDonalds marketing strategy on the Czech market

This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142211
Date January 2011
CreatorsLišková, Tereza
ContributorsKhelerová, Vladimíra, Drozen, František
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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