This thesis focuses on the proposal of marketing strategy for the newly formed company WAXEXPERT s.r.o. engaged in cleaning car interiors. The theoretical part deals with marketing and marketing planning. In the practical part, are prepared concrete proposals marketing strategy and company presentations for customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224584 |
| Date | January 2014 |
| Creators | Rytina, Daniel |
| Contributors | Ing.Marie Kománková, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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