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Sales force motivation and supervision: a case study of a local office machine marketing firm.

by Chan Ka-tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 82-84. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / ACKNOWLEDGMENTS --- p.ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Background of the Study --- p.1 / Problem Identification --- p.3 / Research Objective --- p.3 / Company Background --- p.4 / History and Organization --- p.4 / Sales Department --- p.7 / Summary --- p.10 / Notes --- p.11 / References --- p.11 / Chapter II. --- LITERATURE REVIEW --- p.12 / Introduction --- p.12 / Motivation --- p.12 / What is Motivation? --- p.12 / The Role and Characteristics of Motivation --- p.14 / Key Factors in Motivation --- p.15 / Theories of Motivation --- p.17 / Need Theories --- p.18 / Hierarchy of Needs --- p.18 / Motivation-Hygiene Theory --- p.21 / Achievement-Motivation Theory --- p.22 / Expectancy Theory --- p.23 / Supervision --- p.24 / What is Supervision? --- p.24 / The Role of Supervision --- p.25 / The Process of Supervision --- p.25 / Tools for Supervision --- p.26 / Summary --- p.29 / References --- p.29 / Chapter III. --- METHODOLOGY --- p.31 / Introduction --- p.31 / Research Design --- p.31 / Sources of Data --- p.32 / Secondary Data --- p.32 / Primary Data --- p.32 / Questionnaire --- p.34 / References --- p.35 / Chapter IV. --- RESEARCH RESULTS --- p.36 / Introduction --- p.36 / Data Analysis --- p.36 / Motivation --- p.37 / General Background --- p.37 / Motivation System --- p.39 / Promotion --- p.45 / Compensation --- p.46 / Supervision --- p.49 / General Background --- p.49 / Quota --- p.51 / Report System & Others --- p.52 / Summary --- p.53 / References --- p.54 / Chapter V. --- DISCUSSION AND RECOMMENDATIONS --- p.55 / Introduction --- p.55 / Discussion --- p.55 / Motivation --- p.55 / Supervision --- p.62 / Recommendations --- p.66 / General --- p.66 / Motivation System --- p.67 / Supervision System --- p.68 / Limitations --- p.71 / References --- p.73 / APPENDICES --- p.74 / Chapter 1. --- Questionnaire for Management --- p.75 / Chapter 2. --- Questionnaire for Salesmen --- p.78 / BIBLIOGRAPHY --- p.82

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318548
Date January 1990
ContributorsChan, Ka-tak., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, ix, 84 p. : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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