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Zigzagging across the boundary examining the interplay of marketing activities within and between firms /

Thesis (Ph.D.)--Management, Georgia Institute of Technology, 2009. / Committee Co-Chair: Goutam Challagalla; Committee Co-Chair: Sundar Bharadwaj; Committee Member: Ajay Kohli; Committee Member: Alka Citrin; Committee Member: Koert van Ittersum

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/429049534
Date January 2008
CreatorsMurtha, Brian Robert
PublisherAtlanta, Ga. : Georgia Institute of Technology,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceAvailable online, Georgia Institute of Technology:

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