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Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

Available as part of the thesis.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/5726
Date January 2012
CreatorsPreuss, Christoph
ContributorsWright, Gillian H., Harding, Nancy H.
PublisherUniversity of Bradford, School of Management
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeThesis, doctoral, DBA
Rights<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.

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