The thesis handles with an strategic analysis of an IT company and with a design of its development. The thesis includes analysis of company´s competitors, design of a sales plan of a new product and its economic evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317108 |
| Date | January 2017 |
| Creators | Mynář, Jan |
| Contributors | Rybníček, Miroslav, Režňáková, Mária |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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