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Let us tell you a story... : A study about the understanding of storytelling as a branding tool

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67997

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-67997
Date	January 2017
Creators	Sophia, Monié, Emy, Pettersson
Publisher	Linnéuniversitetet, Institutionen för marknadsföring (MF)
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess