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Guanxi and economic performance in product promotion: the case of pharmaceutical industry in China. / Guanxi & economic performance in product promotion

Liu Shuo. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 120-126). / Abstracts and questionnaires in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Chinese Pharmaceutical Industry --- p.5 / Chapter 1.1.1 --- Distributors / Chapter 1.1.2 --- Suppliers´ؤPharmaceutical Manufacturers / Chapter 1.1.3 --- Retailers / Chapter 1.1.4 --- The Public Bidding for Medicines / Chapter 1.2 --- Methodology --- p.18 / Chapter Chapter 2 --- Literature Review / Chapter 2.1 --- The Definition of Guanxi --- p.21 / Chapter 2.2 --- Guanxi and Social Capital --- p.23 / Chapter 2.3 --- Guanxi in Chinese Business Domain --- p.29 / Chapter 2.4 --- Guanxi Practice --- p.33 / Chapter 2.5 --- Theoretical Framework --- p.36 / Chapter Chapter 3 --- Pre-existing Personal Relations / Chapter 3.1 --- Case Selection --- p.42 / Chapter 3.2 --- Functions of Pre-existing Ties --- p.43 / Chapter 3.2.1 --- Preparation of Guanxi Establishment一Information Gathering / Chapter 3.2.2 --- Pre-existing Ties and Information Gathering / Chapter 3.2.3 --- Establish Familiarity / Chapter 3.2.4 --- Pre-existing Ties and Familiarity Establishment / Chapter 3.2.5 --- Limitation of Pre-existing Ties' Effect / Chapter 3.2.6 --- Pre-existing Ties and Guanxi Cultivation / Chapter 3.3 --- Summary --- p.70 / Chapter Chapter 4 --- Guanxi Cultivation / Chapter 4.1 --- Guanxi Practice and Economic Performance --- p.72 / Chapter 4.2 --- Regulations and Prevalence of Guanxi Practice --- p.74 / Chapter 4.3 --- Guanxi Cultivation´ؤChoose Proper Guanxi Practice --- p.76 / Chapter 4.4 --- The Importance of Renqing --- p.78 / Chapter 4.5 --- Socio-economic Environment Change and Guanxi Practice Adjustments --- p.81 / Chapter 4.6 --- Summary --- p.83 / Chapter Chapter 5 --- Quantitative Analysis / Chapter 5.1 --- Hypotheses --- p.86 / Chapter 5.2 --- Conceptualization and Operationalization of Variables --- p.88 / Chapter 5.3 --- Methods --- p.91 / Chapter 5.4 --- Results --- p.92 / Chapter 5.4.1 --- Pharmaceutical Distributors' Organizational Performance / Chapter 5.4.2 --- Pharmaceutical Salespersons' Individual Performance / Chapter 5.5 --- Summary --- p.103 / Chapter Chapter 6 --- Conclusion and Discussion / Chapter 6.1 --- The Study --- p.104 / Chapter 6.2 --- Summary of Findings --- p.105 / Chapter 6.3 --- Theoretical Implications --- p.118 / Chapter 6.4 --- Practical Implications --- p.110 / Chapter 6.5 --- Limitations and Suggestions for Future Research --- p.111 / Appendix I Interview Schedule --- p.113 / Appendix II Sample of Questionnaire --- p.115 / Bibliography --- p.120

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325251
Date January 2005
ContributorsLiu, Shuo., Chinese University of Hong Kong Graduate School. Division of Sociology.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 126 leaves ; 30 cm.
CoverageChina, China, China
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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