This thesis describes the business plan of establishing a dress rental in the region of Vysočina. Based on the market analysis, analysis of the competition and customers, and setting of the marketing mix, it shows whether the business is able to take a position on local market. Above all, it will be a financial plan that will show, whether the company is vital.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75328 |
| Date | January 2010 |
| Creators | Němcová, Iveta |
| Contributors | Srpová, Jitka, Hartman, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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