La presente investigación se fundamenta en la evaluación de un Plan de Marketing de Ciudades, basado en la imagen e identidad de la ciudad, con el fin de impulsar el potencial turístico del Distrito de San Pedro de Mala.
Para dicho fin, se realizó la evaluación de la imagen percibida y la identidad ciudadana así como el inventario de los recursos y atractivos turísticos, la planta turística y los servicios complementarios.
This research is based on the evaluation of a Cities Marketing Plan, based on the image and identity of the city, in order to boost the tourism potential of the District of San Pedro de Mala.
For this purpose, the evaluation of the perceived image and the citizen's identity as well as the inventory of the resources and tourist attractions, the tourist facility and the complementary services were carried out.
| Identifer | oai:union.ndltd.org:PERUURP/oai:cybertesis.urp.edu.pe:urp/1468 |
| Date | January 2017 |
| Creators | Díaz Alvarado, Pamela |
| Contributors | Cavani Grau, Carlos |
| Publisher | Universidad Ricardo Palma |
| Source Sets | Universidad Ricardo Palma (URP) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Source | Repositorio de Tesis - URP, Universidad Ricardo Palma |
| Rights | https://creativecommons.org/licenses/by-nc/3.0/, info:eu-repo/semantics/openAccess |
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