This diploma thesis focuses on phenomena of corporate social responsibility. The thesis is divided into two parts. The theoretical part is dedicated to definition of CSR and its historical development starting at the beginning of the 20th century up to the 21st century and modern characteristics of the concept. Thesis further introduces the link between CSR and competitive advantage, its effect on attractiveness of the company and Generation Y. Practical part of this thesis is dedicated to analysis of attitudes of young job seekers towards CSR activities of companies and whether companies' CSR initiatives have an effect on their choice of employer.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198692 |
| Date | January 2013 |
| Creators | Gočová, Zuzana |
| Contributors | Dvořáková, Zuzana, Quigley, Martin John David |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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