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Marketingový výzkum spokojenosti zákazníků Matezex, s.r.o. / Marketing Research of Customer Satisfaction Matezex, s.r.o.

This diploma thesis deals with customers satisfaction survey of company MATEZEX s.r.o. The aim of the diploma thesis was to determine by this survey what is the satisfaction of existing customers with offering services of the company. Acquired data were analyzed and from these results were created measure proposals so as to lead to greater customer satisfaction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224606
Date January 2014
CreatorsHanáková, Lucie
ContributorsUnzeitigová, Petra, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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