Employee retention or company performance-The implied contribution of internal marketing activities

Description

The purpose of this study is to map the activities used for satisfying employee’s needs in an engineering company and with the support of theory concretize their contribution to employee retention and company performance.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23601

Tags

Internal marketing

employer branding

satisfying employees’ needs

engineering company

internal marketing activities

retention

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-23601
Date	January 2013
Creators	Andersson, Emelie, Mårtensson, Elin
Publisher	Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess