The subject of my thesis is to evaluate proposal to improve the marketing strategy of the hotel Joseph 1699 in Trebic after a year of the operation. It is important for the hotel Joseph 1699, to develop a proposal, how to improve the quality of marketing strategy to be competitive and viable on the market in Trebic and surroundings. In the theoretical section are explained the economic matters, which were used in the practical part. The practical part is focused on processing of marketing analyzes, and proposal how to change and improve marketing strategies. With these proposed changes would have the hotel Joseph 1699 to improve and strengthen its position in the market in Třebíč.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223349 |
| Date | January 2012 |
| Creators | Pošvař, Josef |
| Contributors | Dano, Dušan, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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