The study focuses on public relations as a significant
aspect of the functions of the principal as the manager of
a secondary school. A review of selected literature
suggests that a large number of the daily administrative
and managerial tasks performed by principals require public
relations skills.
Research was conducted, by means of questionnaires and
structured interviews, among principals and teachers at
House of Delegates secondary schools in the greater Durban
area.
The research analysis examines principals' qualifications
and in-service training in public relations. The public
relations practice at schools used in the sample are
evaluated in terms of selected public relations issues,
viz. fund-raising, communication with the school's publics,
coping with crises and image-building.
The results of the study indicate that few principals have
received training in public relations and that public
relations practice at House of Delegates secondary schools
in the greater Durban area is weak and inadequate. In the
view of the researcher, principals should be given special
in-service training, to develop their public relations
skills and to teach them sound public relations practice,
so that they will become better managers of their schools. / Thesis (M.Ed.) - University of Natal, Durban, 1993.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/3127 |
| Date | January 1993 |
| Creators | Purmasir, Dhaneshdutt Indradutt Sharma. |
| Contributors | Prosser, J. J. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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