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Public relations training for secondary school principals : recommendations for selected secondary schools in Phoenix

Dissertation submitted in partial compliance with the requirements for the Master's Degree in Technology: Education (Management), Durban Institute of Technology, 2004. / This study focuses on public relations training for secondary school principals and offers recommendations for selected secondary schools in Phoenix. Principals in most schools in South Africa have had little or no training in public relations. Since a number of tasks performed by school principals require public relation skills, it is imperative that a significant part of their in-service training should focus on aspects of the practice of public relations. This research aims to highlight the need for such training as principals interact continually with a wide variety of people, circumstances and social settings. Interaction between principals and educators, principals and learners and principals and parents may be pleasant and rewarding or frustrating and lead to conflict. / M

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:dut/oai:ir.dut.ac.za:10321/2744
Date January 2004
CreatorsHariparsad, Ajith
ContributorsProsser, Julia Judith
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format63 p

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