This thesis is focused on communication of non-profit organizations. The first theoretical part of thesis defines the non-profit sector, characterizes types of the non-profit organizations and basic legal framework. Part of the theme outlined fundraising. Chapter two deals with marketing termes and marketing of the nonprofit sector. The next chapter contains the research on organization-Scout Association Scouts CR. The last chapter is focused on the organization. The organization is presented, including the mission and fundamental principles and current status is described in the situational analysis. It also contains a description and evaluation of communication tools of the organization. The aim of this diploma thesis to show that marketing and its tools are an essential part of the activities of NGOs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113771 |
| Date | January 2011 |
| Creators | Ovčáčková, Kateřina |
| Contributors | Khelerová, Vladimíra, Chylíková, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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