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Segmentace klientů ve vybrané bance / Segmentation of clients in the selected bank

The aim of this thesis is to create a detailed overview of customer segmentation in banking sector and apply theoretical knowledge on a concrete practical case. Another goal is a detailed comparison of employee's attitude to clients from different segments. One of the outputs of the thesis is also confrontation of a detailed analysis of the facts with a point of view of the client.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17788
Date January 2009
CreatorsKačer, Ctibor
ContributorsŽebrák, Miroslav, Hamza, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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