Thesis deals with systems for customer relationship management (CRM) and possibility of their expansion and extension using technologies of Business Intelligence (BI). The work focuses on a specific part of CRM - the so-called "analytical CRM" (aCRM). aCRM is examined comprehensively, i.e. in the whole range - from its history and reasons for use, through the problematic relations to other areas of business intelligence. Specification and realization of example aCRM using BI technology is included.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124680 |
Date | January 2011 |
Creators | Zvolánek, Tomáš |
Contributors | Pour, Jan, Benáčanová, Helena |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds