La gestión de la comunicación en los gobiernos locales, una mirada desde la perspectiva estratégica: análisis del caso peruano / The Communication Management in Local Government, a view from the Strategic Perspective: Analysis of the Peruvian case

Description

The strategic conception of the communication is an approach in constant evolution, which according to the kind of organization acquires particular aspects. This research describes the communication management of 49 local governments in the Province of Lima and Callao in Peru, analyzed from the strategic communication perspective, starting with the analysis of the documents that establish their institutional policy and the appreciations from direct sources. The context is studied taking into account that these organizations, being public institutions, are subject to specific conditions, which define the communicative dimension supported by setting goals and objectives oriented to encourage good relationships with the diverse audience and with the vision of ensuring the transparency and the access to the information by all the citizens; in this context the organizational policies and guidelines, as well as the performance and responsibilities of the persons in charge of managing the communication areas, play a fundamental role, therefore considering the communication management from strategy requires a distinguishing approach which makes sure that the process develops efficiently. This study brings conclusions that help to understand the current situation and also to recognise opportunities of improvement in this specific scenario.

Links & Downloads

1. Strauck Franco, M. A., & Guillén Arruda, C. A. (2014). La gestión de la comunicación en los gobiernos locales, una mirada desde la perspectiva estratégica: Análisis del caso peruano / The Communication Management in Local Government, a view from the Strategic Perspective: Analysis of the Peruvian case. Revista Internacional de Relaciones Públicas, 4(7(ene-jun)), 153–176. http://doi.org/10.5783/revrrpp.v4i7(ene-jun).277
2. 2174-3681
3. 10.5783/RIRP-7-2014-10-153-176
4. http://hdl.handle.net/10757/614875
5. Revista Internacional de Relaciones Públicas

Tags

Comunicación del sector público

Comunicación estratégica

Dirección de comunicación

Comunicación del gobierno

Gobiernos locales

Relaciones públicas

Public sector communication,

Strategic communication

Communication management

Government communication

Local governments

Public relations

Additional Fields

Identifer	oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/614875
Date	26 May 2014
Creators	Strauck Franco, Maria Antonia, Guillén Arruda, Claudia Alexandra
Publisher	Instituto de Investigación en Relaciones Públicas
Source Sets	Universidad Peruana de Ciencias Aplicadas (UPC)
Language	Spanish
Detected Language	English
Type	info:eu-repo/semantics/article
Format	application/pdf
Source	Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC
Rights	info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/4.0/
Relation	http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/277