M.Tech. (Information Technology) / Since the introduction of Web 2.0, there has been an increase in the number of applications that promote the use of user-generated content, support social and collaborative interaction on the Web, and provide engaging user interactions. This together with the continuous increase in internet speed gave rise to the formation of interactive online communication channels, such as Social Media (SM). SM moved from just being a purely social platform to being an integral part of many organisations` business practices. Organisations saw an opportunity through SM to market themselves and interact with customers more efficiently and cost effectively, whist reaching a larger number of potential clients online ...
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:13980 |
| Date | 01 September 2015 |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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