The objectives of this study are to determine the presence and extent of brand-level and of price-based segmentation for private label and manufacture brands. / Thesis (MBusiness(Research))--University of South Australia, 2008.
Identifer | oai:union.ndltd.org:ADTP/267007 |
Creators | Huang, Rui Hua. |
Source Sets | Australiasian Digital Theses Program |
Language | English |
Detected Language | English |
Rights | copyright under review |
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