The movement of blog is its usage of friendly interface, which makes fearful people overcome the barriers to the technology. Moreover, blog makes people hold the power, which in the past only a few privileges could have to contact the society. Its model of usage also becomes uploading from downloading. Blogging has people be the public communicators to the whole world. Blogging, which contains the characteristics of personality, free writing style, immediateness, and hyperlinks, has become the top ten of popular internet activities in Taiwan since 2006.
Blog is the virtual environment controlled by its owner. Therefore, the correct self-image presented in front of the audiences is quite important. Trammell and Keshelashvili found that A-list bloggers not only express much more self information than common users but also actively engage in the impression management. The purpose of this research uses the dramaturgy of Goffman, self-concept of James, and impression management of Jones to discuss these popular bloggers how to play each self-performance and fulfill the dreams to be super stars in their fields through the usage of some blog elements, such as words, multimedia and so on. A-list blogs are not merely searched, hyperlinked and subscribed by other blogs but their views can compete with the mainstream media as well. Therefore, this research has tried to investigate the internal characteristics of blog content and the self-presentation and the strategies of impression management of A-list bloggers.
The results of this research are divided by the discussions in the three dimensions. First, the external characteristics of A-list blogs remain the basic or original structure and a little change. Moreover, A-list blogs use few stretched elements and their articles are published with both words and pictures. Second, the research has found that these A-list blogs are mainly diary-type and besides, personal and life-style typologies. In other words, A-list bloggers view blog as the platform of their expression and self-record. Especially, the female A-list bloggers prefer to the diary-type blogs. On the contrary, more male A-list bloggers have the filter-diary blogs. Furthermore, hyperlinks extend the bloggers¡¦ views, express their personal information and also present the image as¡§blog is me¡¨. Third, the self-presentation of A-list bloggers is the performance of the front stage, which most bloggers carefully control in front of the audiences to get their liking and praise with the ingratiation and self-promotion.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0807107-143952 |
| Date | 07 August 2007 |
| Creators | Chiau-Ling, Chen |
| Contributors | Chang Te-Min, Ling Fan Hui, Chen Sean |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807107-143952 |
| Rights | not_available, Copyright information available at source archive |
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