The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153577 |
| Date | January 2014 |
| Creators | ZAPLETALOVÁ, Nikola |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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