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Marketing strategies for RCL Semiconductors Limited.

by Charles Chun Chan Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / TABLE OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND --- p.1 / Foreword --- p.1 / The Modern-day Electronics Industry and the IC Industry --- p.2 / The Semiconductor IC Industry in Asia --- p.5 / RCL Semiconductors Ltd. and the Scope of the Report --- p.6 / Chapter II. --- RELATED LITERATURE --- p.7 / Critique --- p.7 / Periodicals --- p.7 / Report --- p.12 / Thesis --- p.17 / Bibliography --- p.19 / Books --- p.19 / Periodicals --- p.19 / Report --- p.21 / Thesis --- p.21 / Chapter III. --- METHODOLOGY --- p.22 / Research Design --- p.22 / Primary Research --- p.22 / Data collection method --- p.22 / Sampling --- p.23 / Secondary Research --- p.23 / Data collection method --- p.23 / Analysis --- p.23 / Chapter IV. --- FINDINGS --- p.25 / "RCL, the Company" --- p.25 / Background of RCL --- p.25 / Founding of RCL --- p.25 / The Chinese Connection --- p.27 / RCL's Current Status --- p.28 / RCL's Products --- p.29 / RCL's Customer Profile --- p.29 / RCL's Market Profile --- p.31 / Market Conditions for the Semiconductor IC Industry in General --- p.31 / Market Conditions for the Semiconductor IC Industry in Hong Kong --- p.32 / Market Size and Share --- p.33 / RCL's Competition --- p.33 / RCL's Immediate Competitors --- p.33 / Japan --- p.33 / Korea --- p.35 / Taiwan --- p.35 / Hong Kong --- p.36 / Hua Ko Electronics Inc --- p.36 / Vitelic(HK)Ltd --- p.37 / RCL's Potential Competitors --- p.37 / China (The People's Republic of China) --- p.37 / Singapore --- p.38 / ASEAN countries --- p.38 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.39 / Summary --- p.39 / Industry Attractiveness --- p.39 / RCL's Competitive Advantages --- p.40 / "RCL's ""China Card""" --- p.40 / RCL's Technological Edge over Hua Ko --- p.40 / RCL's Constraints --- p.41 / External Factors --- p.41 / Investment Environment --- p.41 / Low-end Competition --- p.41 / Internal Factors --- p.41 / Implications --- p.42 / Short Term Strategies for RCL --- p.42 / Short Term Overall Strategy --- p.42 / Short Term Competitive Strategy: Externally Focused --- p.43 / Short Term Tactics: Internally Focused on Company's Organization --- p.43 / Long Term Strategy for RCL --- p.43 / Long Term Overall Strategy --- p.43 / Long Term Competitive Strategy --- p.44 / Conclusions --- p.44 / APPENDIX --- p.47 / Chapter I. --- SURVEY QUESTIONNAIRES FOR RCL'S MANAGEMENT --- p.47 / Chapter II. --- SURVEY QUESTIONNAIRES FOR RCL'S CUSTOMERS --- p.56 / Chapter III. --- SURVEY QUESTIONNAIRES FOR SEMICONDUCTOR INDUSTRY EXPERTS --- p.64 / Chapter IV. --- KENICHI OHMAE'S BUSINESS PORTFOLIO MATRIX --- p.73 / Chapter V. --- MICHAEL E. PROTER'S GENERIC STRATEGIES --- p.74 / Chapter VI. --- MICHAEL E. PROTER'S ELEMENTS OF INDUSTRY STRUCTURE --- p.74

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318878
Date January 1992
ContributorsWong, Charles Chun Chan., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 74 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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