This study examines the public relations practices of the Public Relations Department and the Human Relations Department at National Semiconductor Corporation. Source material included interviews with twelve company employees, company publications, and other publications. Five chapters deal with particular problems with which the semiconductor industry in the 'United States is confronted; background and development of National Semiconductor Corporation; organization and practices of the Public Relations Department; and public relations practices of the Human Relations Department. The study finds much strength in each of the two departments but concludes that the public relations function would be strengthened by consolidation into one department. It recommends further scholarly research of public relations practices at other electronics companies.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504201 |
| Date | 05 1900 |
| Creators | Waller, Gwendolyn L. (Gwendolyn Lea) |
| Contributors | Starr, Douglas P., Kim, Tae Guk |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 120 leaves: ill., Text |
| Rights | Public, Waller, Gwendolyn L. (Gwendolyn Lea), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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