The main aim of the diploma thesis is to describe the way that magazines for parents communicate with their readers and to identify the role of the representation of children. A selection of articles representing both commercial and noncommercial communication is analyzed using the method of semiotic analysis. The introductory part of the thesis, briefly presenting the history of media research, is followed by a section describing the way that motherhood and the status of a child has been perceived throughout history, with special attention to the influence of Christianity. Following chapters focus on the changes of the social role of women that enabled the rise of women's periodicals, both in the USA, Europe and also in the Czech lands. The part dedicated to legislation introduces the most significant legal definitions of children and childhood in relation to media. The analytical part of the thesis is preceded by a brief characterization of the selected magazines and an explanation of the method of semiotic analysis. The analysis results in the description of meaning bearing elements of the individual pieces of information which are placed in a wider social context. The summary offers a review of the most significant findings relating to the communication of periodicals with their readers, the...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:350588 |
| Date | January 2016 |
| Creators | Fišer, Ondřej |
| Contributors | Hejlová, Denisa, Klabíková Rábová, Tereza |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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